# Activating AI features

The Content Egg plugin utilizes advanced AI technology to:

* Apply AI prompts automatically through [**Import Presets**](https://ce-docs.keywordrush.com/set-up-products/import-tools/import-presets) during [bulk imports](https://ce-docs.keywordrush.com/set-up-products/import-tools). This allows for efficient and consistent content generation.
* [**Generate unique product content**](https://ce-docs.keywordrush.com/ai/content-in-individual-posts) from real product data and reviews (when available), allowing for the automatic creation of product reviews, buyer's guides, and other related content.
* [**Smart Groups feature**](https://ce-docs.keywordrush.com/ai/smart-groups). Automatically categorize products into groups and categorize them based on features, usage, price range, price comparison, and more.

### How to Activate AI Features

Navigate to `Content Egg > Settings > AI`, and enter your AI API key.

<figure><img src="https://4254262503-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-M3fnB7iKYwDc1Xhr3H3%2Fuploads%2Fgo2WL1ixBPxXLm2CL9Ui%2Fimage.png?alt=media&#x26;token=055124a3-6614-4898-a6ce-425680f69d16" alt=""><figcaption></figcaption></figure>

### Supported providers <a href="#supported-models" id="supported-models"></a>

* [OpenAI](https://ce-docs.keywordrush.com/ai/openai-api)
* [Anthropic Claude](https://ce-docs.keywordrush.com/ai/claude-api)
* [OpenRouter](https://ce-docs.keywordrush.com/ai/openrouter-api)

{% hint style="warning" %}
You need to set your own API key, and charges apply for using these models. Please be aware that some models may be more expensive than others.&#x20;
{% endhint %}

{% hint style="danger" %}
Our default prompts and plugin features are optimized for OpenAI GPT and Claude models. Results may be unpredictable when using other models via OpenRouter.
{% endhint %}