> For the complete documentation index, see [llms.txt](https://ce-docs.keywordrush.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ce-docs.keywordrush.com/ai/activating-ai-features.md).

# Activating AI features

The Content Egg plugin utilizes advanced AI technology to:

* Apply AI prompts automatically through [**Import Presets**](/set-up-products/import-tools/import-presets.md) during [bulk imports](/set-up-products/import-tools.md). This allows for efficient and consistent content generation.
* [**Generate unique product content**](/ai/content-in-individual-posts.md) from real product data and reviews (when available), allowing for the automatic creation of product reviews, buyer's guides, and other related content.
* [**Smart Groups feature**](/ai/smart-groups.md). Automatically categorize products into groups based on features, usage, price range, price comparison, and more.

### How to Activate AI Features

Navigate to `Content Egg > Settings > AI`, and enter your AI API key.

<figure><img src="/files/3nXyOJ3SNcuDpqYXGDi0" alt=""><figcaption></figcaption></figure>

### Supported providers <a href="#supported-models" id="supported-models"></a>

* [OpenAI](/ai/openai-api.md)
* [Anthropic Claude](/ai/claude-api.md)
* [OpenRouter](/ai/openrouter-api.md)

{% hint style="warning" %}
You need to set your own API key, and charges apply for using these models. Please be aware that some models may be more expensive than others.
{% endhint %}

{% hint style="danger" %}
Our default prompts and plugin features are optimized for OpenAI GPT and Claude models. Results may be unpredictable when using other models via OpenRouter.
{% endhint %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://ce-docs.keywordrush.com/ai/activating-ai-features.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.