> For the complete documentation index, see [llms.txt](https://ce-docs.keywordrush.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ce-docs.keywordrush.com/ai/activating-ai-features.md).

# Activating AI features

The Content Egg plugin utilizes advanced AI technology to:

* Apply AI prompts automatically through [**Import Presets**](/set-up-products/import-tools/import-presets.md) during [bulk imports](/set-up-products/import-tools.md). This allows for efficient and consistent content generation.
* [**Generate unique product content**](/ai/content-in-individual-posts.md) from real product data and reviews (when available), allowing for the automatic creation of product reviews, buyer's guides, and other related content.
* [**Smart Groups feature**](/ai/smart-groups.md). Automatically categorize products into groups based on features, usage, price range, price comparison, and more.

### How to Activate AI Features

Navigate to `Content Egg > Settings > AI`, and enter your AI API key.

<figure><img src="/files/3nXyOJ3SNcuDpqYXGDi0" alt=""><figcaption></figcaption></figure>

### Supported providers <a href="#supported-models" id="supported-models"></a>

* [OpenAI](/ai/openai-api.md)
* [Anthropic Claude](/ai/claude-api.md)
* [OpenRouter](/ai/openrouter-api.md)

{% hint style="warning" %}
You need to set your own API key, and charges apply for using these models. Please be aware that some models may be more expensive than others.
{% endhint %}

{% hint style="danger" %}
Our default prompts and plugin features are optimized for OpenAI GPT and Claude models. Results may be unpredictable when using other models via OpenRouter.
{% endhint %}