# Activating AI features

The Content Egg plugin utilizes advanced AI technology to:

* Apply AI prompts automatically through [**Import Presets**](/set-up-products/import-tools/import-presets.md) during [bulk imports](/set-up-products/import-tools.md). This allows for efficient and consistent content generation.
* [**Generate unique product content**](/ai/content-in-individual-posts.md) from real product data and reviews (when available), allowing for the automatic creation of product reviews, buyer's guides, and other related content.
* [**Smart Groups feature**](/ai/smart-groups.md). Automatically categorize products into groups and categorize them based on features, usage, price range, price comparison, and more.

### How to Activate AI Features

Navigate to `Content Egg > Settings > AI`, and enter your AI API key.

<figure><img src="/files/3nXyOJ3SNcuDpqYXGDi0" alt=""><figcaption></figcaption></figure>

### Supported providers <a href="#supported-models" id="supported-models"></a>

* [OpenAI](/ai/openai-api.md)
* [Anthropic Claude](/ai/claude-api.md)
* [OpenRouter](/ai/openrouter-api.md)

{% hint style="warning" %}
You need to set your own API key, and charges apply for using these models. Please be aware that some models may be more expensive than others.&#x20;
{% endhint %}

{% hint style="danger" %}
Our default prompts and plugin features are optimized for OpenAI GPT and Claude models. Results may be unpredictable when using other models via OpenRouter.
{% endhint %}


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://ce-docs.keywordrush.com/ai/activating-ai-features.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.