# Block Reference Complete reference for all 25 Egg Blocks. Each entry lists the block's purpose, variants, fields, product binding, and related blocks. For concepts, getting started, and recipes, see the Introduction. #### Block index | Category | Blocks | | ----------------------------- | ---------------------------------------------------------------------------------------------------------- | | **Article Structure** | callout · conclusion · faq · intro · section-header · step-list · toc | | **Editorial Insights** | criteria · definitions · key-takeaways · methodology · myth-fact · pros-cons | | **Product & Commerce** | comparison-table · product-card · quick-picks · rating-breakdown · specifications · verdict · where-to-buy | | **Conversion & Social Proof** | contextual-cta · pricing · testimonial · trust-signals | | **Navigation** | related-posts | | **Core block** | Paragraph (allowed as a fallback) | #### Common fields Many blocks share the same header and TOC fields. They're documented once here; block entries below mention only the unique fields. **Header fields** Most blocks support a two-level header: * **Section label** — small uppercase eyebrow text above the title (e.g. "Key takeaways", "Where to buy"). Often has a sensible default per block; leave empty to hide. * **Title** — large bold heading for the block. Optional. Leave empty to hide. * **Heading level** — `h1`, `h2`, `h3`, `h4`, or `div`. Default `h2`. Use `div` when you want the heading look without it counting as a document heading (useful for tables of contents). **TOC metadata** Blocks that support the table of contents expose four fields: * **Anchor** — becomes the URL anchor (the `#something` at the end of the link) and the TOC jump target. * **TOC label** — the text shown in the TOC. * **Include in TOC** — toggle on to register this block in an auto-mode TOC. * **Level** — TOC indent depth. Default `2`. See Introduction → Table of contents integration for the full rules. *** #### Article Structure **callout** **Purpose.** Editorial aside for a note, tip, warning, or insight adjacent to prose. **When to use.** Call out important context without breaking the main reading flow. Good for safety warnings in how-tos, editor's notes, disclaimers, and quick tips. **Variants.** * **Default** — standalone aside in article flow. * **Compact** — nested or space-tight usage. **Fields.** | Field | What it does | | -------------- | -------------------------------------------------------------------------------- | | Callout type | `note`, `tip`, `warning`, or `insight`. Controls color, icon, and default label. | | Label override | Replace the default label for the chosen type. Optional. | | Title | Meaningful only in the default variant. Optional. | | Body | The callout content. Required. | **Product binding.** None. **Header fields.** Title only (no section label). **TOC support.** No. *** **conclusion** **Purpose.** Closing summary block with optional takeaway bullets and next-step links. **When to use.** End of a review, roundup, or guide. Wraps up the article and points readers toward logical next actions. **Variants.** * **Default** — full standalone article close. * **Compact** — short wrap-up for nested or short-form contexts. **Fields.** | Field | What it does | | ---------------- | -------------------------------------------------- | | Points | Bullet list of takeaways. Optional. | | Summary | The main closing text. Required. | | Next steps label | Eyebrow label above the next-step links. Optional. | | Next steps | Link list (text + URL). Use real URLs, not `#`. | **Product binding.** None. **Header fields.** Yes (section label, title, heading tag). **TOC support.** Yes. *** **faq** **Purpose.** Reader Q\&A block for common questions and SEO-friendly answer coverage. Outputs FAQPage structured data automatically so your FAQs can qualify for Google's FAQ rich results. **When to use.** Bottom of any article. Especially useful for buying guides, reviews, and how-tos where readers arrive with specific questions. **Variants.** * **Default** — collapsible accordion. * **Flat** — always-open static Q\&A list. **Fields.** | Field | What it does | | -------------------- | ---------------------------------------------------------------------- | | Items | Repeatable list of question + answer pairs. Both required. | | Collapsed by default | When on, accordion items start closed. Off by default. | | Enable schema | Output FAQPage structured data for Google rich results. On by default. | **Product binding.** None. **Header fields.** Yes (section label defaults to "Frequently Asked Questions"). **TOC support.** Yes. *** **intro** **Purpose.** Article-opening orientation block with lead framing and optional preview list. **When to use.** First block of most articles. Frames what the article is, who it's for, and what the reader will learn. **Variants.** * **Default** — full-length article intro. * **Compact** — shorter intro when prose should stay tight. **Fields.** | Field | What it does | | ------------ | ---------------------------------------------------------- | | Lead | The 1–2 sentence hook. Required. | | Body | Longer supporting prose. Optional. Works in both variants. | | Points label | Eyebrow label above the preview bullets. Optional. | | Points | Bullet list of article highlights. Optional. | | CTA label | Button text. Optional. | | CTA URL | Button target URL. Optional. | **Product binding.** None. **Header fields.** Yes. **TOC support.** Yes. *** **section-header** **Purpose.** Named section opener for procedural steps or editorial framing before a grouped block. **When to use.** Introduce a step in a guide, or frame a group of related blocks (e.g. a "Top Pick" cluster of product-card + pros-cons). **Variants.** * **Default** — step header in a guide sequence. * **Accent** — stronger "Step N" treatment. * **Editorial** — framing header before lists, grids, or grouped recommendations. **Fields.** | Field | What it does | | --------------- | ------------------------------------------------------------ | | Step number | For default/accent variants. Optional. | | Title | Main heading text. Required. | | Subtitle | Supporting subhead. Optional. | | Step label text | Override the "Step" word. Optional. | | Kicker | Small text above the title. Optional. | | Meta | Small text below the title. Optional. | | Chips | Tag-like labels. Most useful in editorial variant. Optional. | **Product binding.** None. **Header fields.** Title + heading tag only (no separate section label — the block *is* a section header). **TOC support.** Yes. *** **step-list** **Purpose.** Ordered steps, checklist items, or scan-friendly instructional sequences. **When to use.** How-to articles, setup guides, processes. Step numbers are derived from item order — no manual numbering. **Variants.** * **Default** — strict sequential process. * **Checklist** — completeness-focused tasks where order is advisory. * **Cards** — steps that need visual separation. * **Card grid** — parallel-scanning overview. **Fields.** | Field | What it does | | ----- | ---------------------------------------------------------------------------- | | Steps | Repeated title + description. Title required per step; description optional. | | Note | Small footer note. Optional. | **Product binding.** None. **Header fields.** Yes (section label defaults to "Step List"). **TOC support.** Yes. *** **toc** **Purpose.** Table of contents for anchor navigation within the article. **When to use.** Long-form articles (5+ major sections), roundups, buying guides. Improves scanability and supports in-article jump links. **Variants.** * **Default** — standard TOC with optional sub-items. * **Compact** — dense flat TOC for many sections. * **Numbered** — sequence-oriented TOC for listicles and guides. **Fields.** | Field | What it does | | ------------ | ------------------------------------------------------------------------------------------------ | | Label | Heading above the TOC. Optional. | | Source mode | **Auto** pulls items from other Egg Blocks on the page; **Manual** uses the items you list here. | | Items | Manual-mode entries: text + anchor, with optional sub-items (default variant only). | | Collapsible | Let readers collapse the TOC. On by default. | | Default open | Whether a collapsible TOC starts open. On by default. | **Product binding.** None. **Header fields.** Label only (no separate section label / title pair). **TOC support.** N/A — this block *is* the TOC. *** #### Editorial Insights **criteria** **Purpose.** Buying-criteria guidance — what to prioritize, what to look for, and what to avoid. **When to use.** Buying guides and roundups to give readers a framework for evaluating products themselves. **Variants.** * **Default** — 2×2 panel treatment (best with 4 criteria). * **List** — linear reading flow (best with 3–6 criteria). **Fields.** | Field | What it does | | -------- | ------------------------------------------------------------------------------------------------ | | Criteria | Repeated items: title + description + importance (high/medium/low) + look-for text + avoid text. | **Product binding.** None. **Header fields.** Yes (section label defaults to "What to look for"). **TOC support.** Yes. *** **definitions** **Purpose.** Glossary-style term and definition pairs for jargon, terminology, or spec explanations. **When to use.** Explainer articles, technical reviews, or any content where readers might not know the terms. **Variants.** * **Default** — row-card glossary. * **Compact** — lower-interruption inline glossary. * **Inline** — integrated prose-adjacent terminology list. * **Cards** — equal-weight 2-column grid. **Fields.** | Field | What it does | | ----- | --------------------------------------------------- | | Items | Repeated term + definition. Best kept to 3–6 items. | **Product binding.** None. **Header fields.** Yes (section label defaults to "Definitions"). **TOC support.** No. *** **key-takeaways** **Purpose.** Concise editorial insights or conclusions — separate from product-spec data. **When to use.** Top of an article as an at-a-glance summary, or interspersed at section breaks. Not for raw specs or commerce facts — use `specifications` or product blocks for those. **Variants.** * **Default** — standalone icon list. * **Compact** — nested or tight-column summary. * **Inline** — prose-adjacent quick list. * **Cards** — top-of-article or equal-weight takeaway grid. **Fields.** | Field | What it does | | ----- | ---------------------------------------- | | Items | Repeated text + optional title per item. | | Note | Small footer note. Optional. | **Product binding.** None. **Header fields.** Yes (section label defaults to "Key Takeaways"). **TOC support.** Yes. *** **methodology** **Purpose.** Explains how recommendations were evaluated — adds credibility and transparency. **When to use.** Roundups, buying guides, and any content where readers should trust your selection process. Strong E-E-A-T signal. **Variants.** * **Default** — parallel criteria list. * **Timeline** — ordered evaluation process. * **Grid** — compact 2×2 methodology overview (best with 4 items). **Fields.** | Field | What it does | | ----------- | ---------------------------------------------------------------------------------------------- | | Description | Block-level lead text. Optional. | | Items | Repeated items. In default/timeline: title + description. In grid: icon + title + description. | | Note | Small footer note. Optional. | **Product binding.** None. **Header fields.** Yes. **TOC support.** Yes. *** **myth-fact** **Purpose.** Debunks misconceptions as myth/fact pairs or verdict-rated claims. **When to use.** Educational articles, category explainers, or when you want to counter common misunderstandings. **Variants.** * **Default** — full myth vs. fact treatment with optional explanation row. * **Inline** — fast-scanning claim-verdict list. **Fields.** | Field | What it does | | --------------- | ----------------------------------------------------------------------------------------------------------------------------------- | | Items | Repeated: myth text, fact text, optional "why" explanation, verdict badge, verdict tone (true/false/partial/neutral), verdict text. | | Label overrides | Rename "Myth", "Fact", "Why". Optional. | **Product binding.** None. **Header fields.** Yes (section label defaults to "Myth vs Fact"). **TOC support.** No. *** **pros-cons** **Purpose.** Structured strengths and weaknesses summary for a product or recommendation. **When to use.** Reviews, product evaluations, and anywhere readers need a quick trade-off snapshot. **Variants.** * **Default** — standalone review assessment. * **Compact** — nested inside shared layouts. * **Highlight** — high-attention summary near top of article. * **Inline** — minimal prose-adjacent aside. **Fields.** | Field | What it does | | --------------- | ------------------------------------------------------------- | | Pros | List of strengths. 4–12 words each. | | Cons | List of weaknesses. 4–12 words each. | | Best for | Who benefits most. Optional. | | Not for | Who should skip. Optional. | | Quick take | One-sentence verdict. Optional. | | Label overrides | Change default labels ("Pros" → "Strengths", etc.). Optional. | **Product binding.** None. **Header fields.** None — no section label or title. **TOC support.** No. *** #### Product & Commerce **comparison-table** **Purpose.** Multi-product comparison table with shared criteria across rows. **When to use.** Roundups (3+ products) and head-to-head comparisons (exactly 2 products). **Variants.** * **Default** — standard side-by-side comparison, 3+ products. * **Versus** — head-to-head comparison, exactly 2 products. * **Product list** — dense quick-reference table where criteria become columns. **Fields.** | Field | What it does | | ------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Heading label | Small eyebrow above the table heading. Optional. | | Heading title | Main table heading. Optional. | | Heading level | Default is a plain `div` (no document heading). Set to `h2` or `h3` if you want the title to count as a heading. | | CTA label | Text for row-level buttons. Optional. | | Footer note | Small note below the table. Optional. | | Items | Rows — each needs a Content Egg product plus optional title, role label, and "winner" flag. | | Criteria | Columns — each has a label, a value type (text, score, stars, yes/no, or price), and a value per row. For the **price** type the live price comes from Content Egg, so any value you type is ignored. | **Product binding.** Required per row. **Header fields.** Uses its own heading label and title fields instead of the shared section label / title pair. **TOC support.** Yes. *** **product-card** **Purpose.** Single product recommendation card bound to a Content Egg product. **When to use.** Featured product blocks, top-pick callouts, or per-product cards in roundups. **Variants.** * **Default** — standard recommendation card. * **Featured** — top-pick or lead recommendation. * **Compact** — lower-ranked scan-friendly row. **Fields.** | Field | What it does | | ----------- | ---------------------------------------------------------------------------- | | Product | The Content Egg product (module + unique ID) this card represents. Required. | | Title | Your editorial title override for the product. Optional. | | Subtitle | Short positioning line. Hidden in compact. | | Merchant | Merchant name override. Optional. | | Badge | Small status tag (e.g. "Editor's Pick"). Hidden in compact. | | Rank | Rank number for roundup usage. Optional. | | Score | Editorial score. Hidden in compact. | | Description | 1–2 sentence explanation. Hidden in compact. | | Chips | Short feature tags (max \~4). Hidden in compact. | | CTA label | Button text override. Optional. | **Product binding.** Required. **Header fields.** The block has its own separate "Block title" field (so it doesn't clash with the product's own title), plus optional section label and heading level. Skip these when using the card inside a roundup; fill them in for a standalone featured callout. **TOC support.** No. *** **quick-picks** **Purpose.** Multi-product shortlist driven by Content Egg — a ranked list with editorial overrides. **When to use.** Roundup "at-a-glance" sections, alternatives lists, or "best in category" shortlists. **Variants.** * **Default** — ranked shortlist. * **Compact** — tighter ranked list. * **Alternatives** — "consider instead" set after a lead recommendation. * **Shelves** — grouped by use case rather than rank. * **Grid** — finalists matrix. * **Highlight** — lead pick plus supporting picks. **Fields.** | Field | What it does | | --------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------- | | CTA label | Row-level button text. Optional. | | Items | Rows — each needs a Content Egg product plus optional editorial overrides (title, subtitle, merchant, badge, description, chips, score). Row order sets the rank. | **Product binding.** Required per row. **Header fields.** Yes (section label defaults to "Quick picks"). **TOC support.** Yes. *** **rating-breakdown** **Purpose.** Visual score breakdown for one product — overall score plus per-category scores. **When to use.** Review articles with quantified evaluation. Pairs well with `verdict` and `pros-cons`. **Variants.** * **Default** — main review score breakdown. * **Compact** — space-constrained score view. * **Grid** — hero-score treatment with category grid. Best with 6 categories; extras are clamped. * **Category grid** — category-only scoring without overall score. **Fields.** | Field | What it does | | ------------------- | -------------------------------------------------- | | Overall score | Main 0–10 score. Ignored in category-grid variant. | | Overall denominator | Denominator text. Default "out of 10". | | Stars | Star rendering (0–5). Ignored in category-grid. | | Categories | Per-category label + score pairs. | **Product binding.** Optional. By default the block shows editorial scores only; binding a product lets the button link to the merchant through Content Egg. **Header fields.** None. **TOC support.** No. *** **specifications** **Purpose.** Structured factual spec display for a product. **When to use.** Spec tables in reviews and product deep-dives. **Variants.** * **Default** — full spec grid with icons. * **Compact** — nested label/value table. * **Highlight** — at-a-glance stat band. **Fields.** | Field | What it does | | ----- | ------------------------------------------------------------------ | | Specs | Rows — each with an icon (default variant only), value, and label. | **Product binding.** None. **Header fields.** Yes in default variant only. Section label defaults to "Key specs" when empty; compact and highlight variants render no header. **TOC support.** No. *** **verdict** **Purpose.** Single-product editorial verdict with score, summary, and CTA. **When to use.** End of a review article, summarizing the overall take in one block. **Variants.** * **Default** — standard review conclusion block. * **Compact** — lighter-weight inline verdict. * **Summary** — full visual closing verdict. **Fields.** | Field | What it does | | ----------------- | --------------------------------------------------------------------------------------------------------------------------------------- | | Score | Overall score. Optional. | | Score denominator | Default "/ 10". | | Score label | Only meaningful in summary variant. Optional. | | Title | Verdict headline. Optional. | | Award label | "Editor's Choice", "Best Value", etc. Optional. | | Chips | Short highlights (not prose). Optional. | | Verdict text | The main verdict paragraph. Required. | | CTA label | Button text. Optional. | | CTA URL | Button target. Optional. | | Product | Link to a Content Egg product. Optional, but recommended when you want the button URL to come from Content Egg with affiliate tracking. | | Band label | Only meaningful in summary variant. Optional. | **Product binding.** Optional. **Header fields.** Title only. **TOC support.** No. *** **where-to-buy** **Purpose.** Multi-offer merchant block backed by Content Egg — buying options and price comparison. **When to use.** Near the end of review articles, or as a standalone offer table. Ideal when the article isn't a roundup but still needs clear purchase paths. **Variants.** * **Default** — full multi-merchant comparison. * **Compact** — tighter offer list. * **Table compact** — densest table layout. **Fields.** | Field | What it does | | ----------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | CTA label | Row button text override. Optional. | | Footer note | Small disclosure or shipping note. Optional. | | Items | Offer rows — each needs a Content Egg product, plus optional merchant override, title, and chips. Live price, stock, buy URL, and merchant logo all come from Content Egg automatically. | **Product binding.** Required per row. **Header fields.** Yes (section label defaults to "Where to buy"). **TOC support.** Yes. *** #### Conversion & Social Proof **contextual-cta** **Purpose.** Single-action conversion block for in-article calls-to-action — a headline, supporting text, and one or two buttons. **When to use.** Mid-article or end-of-section prompts. Good for "try now", "check price", "get the deal", or "read our review" moments where you want to drive a specific action without the full weight of a product card. **Variants.** * **Default** — centered standalone CTA block. * **Highlight** — higher-contrast treatment for above-the-fold or section-break placement. * **Inline** — compact side-by-side layout that sits inside prose without heavy visual interruption. * **Split** — two-column layout with logo or image on one side and action on the other. **Fields.** | Field | What it does | | --------------- | -------------------------------------------------------------------------------------------------------- | | Eyebrow | Small text above the headline. Optional. | | Headline | Main heading. Required if no primary button label is set. | | Text | Supporting body copy. Optional. | | Primary label | Primary button text. Required if no headline is set. | | Primary URL | Primary button target. Set manually or resolved from a Content Egg product via **Primary URL source**. | | Primary meta | Small text below the primary button — useful for price, savings, or "no credit card required". Optional. | | Secondary label | Secondary button or link text. Optional. | | Secondary URL | Secondary button target. Set manually or resolved from Content Egg via **Secondary URL source**. | | Context | Small note alongside the buttons (e.g. "Affiliate link"). Optional. | | Logo | Merchant logo. Resolved automatically from the bound Content Egg product, or set a custom URL. Optional. | The block renders nothing if both **Headline** and **Primary label** are empty. **Product binding.** Optional. Bind a Content Egg product to auto-populate the primary button URL with an affiliate link and pull the merchant logo. The secondary URL can also resolve from a product independently. **Header fields.** Heading tag only — the **Headline** field is the block's title; there is no separate section label. **TOC support.** No. *** **pricing** **Purpose.** Structured pricing block for service tiers, SaaS plans, and editorial price comparisons. **When to use.** Software reviews, hosting comparisons, subscription service roundups, and any article where you need to present multiple pricing tiers side by side. Also useful for affiliate articles covering services rather than physical products. **Variants.** * **Pricing list** — compact stacked list, good for 3–6 tiers. * **Pricing cards** — equal-weight card grid, best with 2–4 tiers. * **Pricing highlight** — one featured plan plus supporting options. **Fields.** | Field | What it does | | ------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Title | Block heading. Optional. | | Intro text | Short lead above the pricing tiers. Optional. | | General price note | Small disclaimer below all prices (e.g. "Prices correct at time of writing"). Optional. | | Promotions | Repeatable promo banners — each has a title and description. Displayed above the tier list. Optional. | | CTA label | Default button text applied to all items that don't have their own. Optional. | | CTA URL | Default button URL. Set manually or resolved from a Content Egg product via **CTA URL source**. | | Featured label | Label shown on the featured item (default: "Most popular"). Optional. | | Items limit | Maximum number of tiers rendered. Default 6. | | Items | Repeatable pricing tiers — each has: **Name** (required), description, price, price from, price to, billing period, features list, featured flag, CTA label, CTA URL. | The block renders nothing if no items have a name. **Product binding.** Optional. The block-level CTA URL can be auto-resolved from a Content Egg product, useful when the pricing page is an affiliate destination. **Header fields.** Title + heading tag (no section label). **TOC support.** No. *** **testimonial** **Purpose.** Customer or user quotes for social proof, with optional aggregate rating. **When to use.** Product reviews and service comparisons where real user feedback strengthens credibility. Can show a single featured quote, a cluster of reviews, or an inline citation. **Variants.** * **Default** — single or multi-quote display with optional aggregate score. * **Cards** — grid of equal-weight review cards. Good for 2–4 quotes. * **Inline** — compact citation that sits within prose without heavy visual weight. **Fields.** | Field | What it does | | ---------------- | ------------------------------------------------------------------------------------------------------------------------------ | | Title | Block heading. Optional. | | Aggregate rating | Overall score (e.g. 4.7). Optional. | | Rating max | Denominator for the aggregate score. Default 5. | | Review count | Total number of reviews the aggregate is based on. Optional. | | Rating source | Platform or source name shown next to the aggregate (e.g. "Trustpilot"). Optional. | | Items | Repeatable quotes — each needs a **Quote** and **Author** (both required), plus optional attribution and per-item star rating. | The block renders nothing if no items have both a quote and an author. **Product binding.** Optional. In auto data-source mode the block can pull aggregate rating data from a bound Content Egg product. **Header fields.** Title + heading tag (no section label). **TOC support.** No. *** **trust-signals** **Purpose.** Institutional proof signals — aggregate review score, numeric metrics, and trust badges. **When to use.** Near the top of a review or comparison to establish credibility before the reader reaches the details. Also effective in `where-to-buy` or `verdict` contexts to reinforce confidence before a purchase decision. **Variants.** * **Default** — prominent display with score, metrics, and badges in a structured layout. * **Inline** — compact horizontal strip, good for placing inside a product cluster without visual interruption. **Fields.** | Field | What it does | | ---------------- | ----------------------------------------------------------------------------------------------------------------------------- | | Aggregate rating | Overall score (e.g. 4.8). Optional. | | Rating max | Denominator for the aggregate score. Default 5. | | Review count | Total number of reviews the aggregate is based on. Optional. | | Rating source | Platform or source name (e.g. "Amazon", "G2"). Optional. | | Metrics | Repeatable stat callouts — each has a **Value** (required, e.g. "30,000+") and a **Label** (e.g. "happy customers"). | | Badges | Repeatable trust badges — each has a **Label** (required) and an **Icon** (`shield-check`, `patch-check`, or `check-circle`). | The block renders nothing if aggregate, metrics, and badges are all empty. **Product binding.** Optional. In auto data-source mode the block can pull aggregate rating data from a bound Content Egg product. **Header fields.** None. **TOC support.** No. *** #### Navigation **related-posts** **Purpose.** Internal navigation block linking to related articles on your site. **When to use.** End of article, mid-article section breaks, or as a standalone "related reading" section. You pick the posts; the block pulls titles, excerpts, and thumbnails from WordPress automatically. **Variants.** * **Compact** — text-only chevron list with optional snippets. 3–6 items. Good for tight spaces. * **Media list** — thumbnail + badge + title + excerpt rows. 3–5 items. * **Cards** — 2-column grid with cover images. 4 items recommended. * **Featured** — hero card (first item) + thumbnail list (remaining). 4–6 items. **Fields.** | Field | What it does | | ----- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Items | Repeatable list of posts — each has a WordPress post ID plus optional title, badge, and snippet overrides. When overrides are empty, the block falls back to the post's title, first category, and excerpt. | **Notes.** * Items pointing to a post that no longer exists are skipped silently. * Scheduled posts render as plain text without a link. * Item order sets visual hierarchy — in the featured variant, the first item becomes the hero card. **Product binding.** None. **Header fields.** Section label only (defaults to "Related Articles" if not overridden). **TOC support.** No. *** #### Core block **Paragraph** The standard Gutenberg **Paragraph** block isn't an Egg Block, but it's fine to use as a fallback for short connecting prose between major sections where no Egg Block fits — for example, a one-sentence lead-in before a comparison table. Most editorial prose should live inside Egg Block fields instead: the intro body, conclusion summary, callout body, key-takeaway note, section-header subtitle, methodology description, or a dedicated callout block. Reach for those first. Other core Gutenberg blocks (Heading, List, Quote, Image, Table, Columns, and so on) shouldn't be used alongside Egg Blocks — each has a semantic Egg Block equivalent (section-header, key-takeaways, pros-cons, callout, specifications, comparison-table, step-list, faq). --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://ce-docs.keywordrush.com/egg-blocks/block-reference.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. 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