> For the complete documentation index, see [llms.txt](https://ce-docs.keywordrush.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ce-docs.keywordrush.com/modules/feed-modules.md).

# Feed modules

If your merchant or affiliate network provides a **product feed** — a CSV, XML, or JSON file listing their catalog — a Feed module imports it into WordPress so you can use those products throughout Content Egg. Many networks (Awin, CJ, Rakuten/LinkShare, Tradedoubler, and others) offer such feeds.

### Where your products go after import

Setting up a feed loads its products into a **local product library** in your WordPress database. They're stored and searchable — but **not published as posts on their own**. From there, you choose how to use them:

* **Insert products as you write.** In the post editor, search your feed's products (just like any other Content Egg module) and add them to a specific post as product blocks. Best when you hand-pick a few products per article.
* **Bulk-create posts with Feed Import.** The [Feed Import tool](/set-up-products/import-tools/feed-import.md) turns *every* product in the feed into its own post or WooCommerce product. Best for publishing a large catalog automatically.

{% hint style="info" %}
You don't have to use Feed Import. If you only want to feature selected products, skip it and add products from the editor instead.
{% endhint %}

You can also build a [price comparison](/modules/feed-modules/price-comparison-based-on-feeds.md) across merchants by EAN, or add feed offers to existing posts with the [Fill tool](https://ce-docs.keywordrush.com/set-up-products/fill-tool).

### In this section

* [**Adding a feed**](/modules/feed-modules/general-information.md) — the setup wizard, supported formats and URLs, and how syncing works.
* [**Field mapping**](/modules/feed-modules/field-mapping.md) — match feed columns to product fields (CSV, XML/XPath, regex).
* [**Importing products as posts**](/modules/feed-modules/mass-import.md) — bulk-publish a whole feed with the Feed Import tool.
* [**Price comparison based on feeds**](/modules/feed-modules/price-comparison-based-on-feeds.md) — merge offers from multiple merchants by EAN.
* [**Troubleshooting**](/modules/feed-modules/troubleshooting.md) — fixes for parsing, downloads, and detection.