Feed modules

Load a merchant's CSV, XML, or JSON product feed into WordPress and use its products anywhere in Content Egg.

If your merchant or affiliate network provides a product feed — a CSV, XML, or JSON file listing their catalog — a Feed module imports it into WordPress so you can use those products throughout Content Egg. Many networks (Awin, CJ, Rakuten/LinkShare, Tradedoubler, and others) offer such feeds.

Where your products go after import

Setting up a feed loads its products into a local product library in your WordPress database. They're stored and searchable — but not published as posts on their own. From there, you choose how to use them:

• Insert products as you write. In the post editor, search your feed's products (just like any other Content Egg module) and add them to a specific post as product blocks. Best when you hand-pick a few products per article.

• Bulk-create posts with Feed Import. The Feed Import tool turns every product in the feed into its own post or WooCommerce product. Best for publishing a large catalog automatically.

You don't have to use Feed Import. If you only want to feature selected products, skip it and add products from the editor instead.

You can also build a price comparison across merchants by EAN, or add feed offers to existing posts with the Fill tool.

In this section

• Adding a feed — the setup wizard, supported formats and URLs, and how syncing works.

• Field mapping — match feed columns to product fields (CSV, XML/XPath, regex).

• Filtering products on import — import only part of a large feed instead of the whole catalog.

• Importing products as posts — bulk-publish a whole feed with the Feed Import tool.

• Price comparison based on feeds — merge offers from multiple merchants by EAN.

• Troubleshooting — fixes for parsing, downloads, and detection.