Placeholders Reference

Use these placeholders in Import Presets, Custom Prompts, Prefill Tools, and Custom Fields.

Note: Not every product includes all fields—availability depends on the source data.

Special Placeholders

• %PRODUCT% The entire product object in JSON format, including:

  • title

  • description (long description truncated to 3000 characters)

  • price

  • userRating

  • userReviewsCount

  • specifications

• %PRODUCT.specifications% All product specifications as a list of attributes.

• %PRODUCT.userReviews% All product reviews, truncated and optimized for use in AI prompts.

• %PRODUCT.ATTRIBUTE.attribute-name% The value of a single specification or custom attribute. Example: %PRODUCT.ATTRIBUTE.color%

• %RANDOM(x,y)% A random integer between x and y. Example: %RANDOM(1,10)%

Standard Product Fields

Identification

• %PRODUCT.unique_id% — Internal product ID

• %PRODUCT.module_id% — Source module identifier

Title & Descriptions

• %PRODUCT.title%

• %PRODUCT.subtitle%

• %PRODUCT.group%

• %PRODUCT.description%

• %PRODUCT.short_description%

Media

• %PRODUCT.img% — Main image URL

• %PRODUCT.logo% — Merchant logo URL

Links & Domain

• %PRODUCT.url% — Affiliate/CPE link

• %PRODUCT.orig_url% — Original product URL

• %PRODUCT.domain% — Merchant domain

Category & Merchant

• %PRODUCT.category%

• %PRODUCT.merchant%

• %PRODUCT.manufacturer%

Pricing & Savings

• %PRODUCT.price%

• %PRODUCT.priceOld%

• %PRODUCT.currency%

• %PRODUCT.currencyCode%

• %PRODUCT.percentageSaved%

• %PRODUCT.promo% — Promotional text or label

• %PRODUCT.shipping_cost%

Ratings & Reviews

• %PRODUCT.rating% — Average rating (integer)

• %PRODUCT.ratingDecimal% — Average rating (decimal)

• %PRODUCT.reviewsCount%

• %PRODUCT.userReviews%

Availability & Timing

• %PRODUCT.availability%

• %PRODUCT.last_update%

Identifiers

• %PRODUCT.ean%

• %PRODUCT.upc%

• %PRODUCT.sku%

• %PRODUCT.isbn%

Badges

• %PRODUCT.badge%

• %PRODUCT.badge_color%

Special

• %PRODUCT.keyword%