> For the complete documentation index, see [llms.txt](https://ce-docs.keywordrush.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ce-docs.keywordrush.com/faq/placeholders-reference.md).

# Placeholders Reference

Use these placeholders in Import Presets, Custom Prompts, Prefill Tools, and Custom Fields.

{% hint style="warning" %}
**Note:** Not every product includes all fields—availability depends on the source data.
{% endhint %}

### Special Placeholders

* `%PRODUCT%`\
  The entire product object in JSON format, including:
  * `title`
  * `description` (long description truncated to 3000 characters)
  * `price`
  * `userRating`
  * `userReviewsCount`
  * `specifications`
* `%PRODUCT.specifications%`\
  All product specifications as a list of attributes.
* `%PRODUCT.userReviews%`\
  All product reviews, truncated and optimized for use in AI prompts.
* `%PRODUCT.ATTRIBUTE.attribute-name%`\
  The value of a single specification or custom attribute.\
  \&#xNAN;*Example:* `%PRODUCT.ATTRIBUTE.color%`
* `%RANDOM(x,y)%`\
  A random integer between `x` and `y`.\
  \&#xNAN;*Example:* `%RANDOM(1,10)%`

### Standard Product Fields

**Identification**

* `%PRODUCT.unique_id%` — Internal product ID
* `%PRODUCT.module_id%` — Source module identifier

**Title & Descriptions**

* `%PRODUCT.title%`
* `%PRODUCT.subtitle%`
* `%PRODUCT.group%`
* `%PRODUCT.description%`
* `%PRODUCT.short_description%`

**Media**

* `%PRODUCT.img%` — Main image URL
* `%PRODUCT.logo%` — Merchant logo URL

**Links & Domain**

* `%PRODUCT.url%` — Affiliate/CPE link
* `%PRODUCT.orig_url%` — Original product URL
* `%PRODUCT.domain%` — Merchant domain

**Category & Merchant**

* `%PRODUCT.category%`
* `%PRODUCT.merchant%`
* `%PRODUCT.manufacturer%`

**Pricing & Savings**

* `%PRODUCT.price%`
* `%PRODUCT.priceOld%`
* `%PRODUCT.currency%`
* `%PRODUCT.currencyCode%`
* `%PRODUCT.percentageSaved%`
* `%PRODUCT.promo%` — Promotional text or label
* `%PRODUCT.shipping_cost%`

**Ratings & Reviews**

* `%PRODUCT.rating%` — Average rating (integer)
* `%PRODUCT.ratingDecimal%` — Average rating (decimal)
* `%PRODUCT.reviewsCount%`
* `%PRODUCT.userReviews%`

**Availability & Timing**

* `%PRODUCT.availability%`
* `%PRODUCT.last_update%`

**Identifiers**

* `%PRODUCT.ean%`
* `%PRODUCT.upc%`
* `%PRODUCT.sku%`
* `%PRODUCT.isbn%`

**Badges**

* `%PRODUCT.badge%`
* `%PRODUCT.badge_color%`

**Special**

* `%PRODUCT.keyword%`


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://ce-docs.keywordrush.com/faq/placeholders-reference.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.