> For the complete documentation index, see [llms.txt](https://ce-docs.keywordrush.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ce-docs.keywordrush.com/frontend/how-content-is-displayed.md).

# How content is displayed

Once you've [added products](/set-up-products/how-to-add-products.md) to a post, there are three ways to show them on the page. In the block editor, use **blocks**; in the classic editor or when you need extra options, use **shortcodes**; or let a module **embed automatically**.

## Blocks (recommended)

In the block editor, Content Egg adds its own **Content Egg** section to the block inserter, with four blocks:

* **CE Products** — product cards, lists, grids, comparison tables, and more. See [Gutenberg product blocks](/frontend/gutenberg-blocks.md).
* **CE Coupons** — coupon output.
* **CE Images** — image output.
* **CE Videos** — video output.

<figure><img src="/files/32hbMApq83EP7WHbjaVG" alt="The Content Egg section in the block inserter with four blocks"><figcaption><p>The Content Egg section in the block inserter</p></figcaption></figure>

These blocks are the recommended way to display products, coupons, images, and videos.

Separately, **Egg Blocks** are a collection of editorial blocks (intros, pros & cons, verdicts, FAQs) that can also display product data. See [Egg Blocks](/egg-blocks/introduction.md).

## Shortcodes

Shortcodes give you the same output outside the block editor — and a few options blocks don't expose.

* **`[content-egg-block]`** — the product display shortcode. Same output as the CE Products block, but with **more parameters** and support for **custom templates**. Build one on the **Shortcode** tab of the product manager (or write it by hand), then paste it wherever you want the products. Best for the **classic editor**, page builders, or advanced options. See [Shortcode parameters](/frontend/shortcode-parameters.md).

<figure><img src="/files/1A6uPkwA7oYDavCLpAs4" alt="Building a content-egg-block shortcode"><figcaption><p>Build a [content-egg-block] shortcode on the Shortcode tab</p></figcaption></figure>

* **`[content-egg]`** — the older module shortcode. **Deprecated** and superseded by the blocks and `[content-egg-block]`. It still works on existing sites, but isn't recommended for new content.

{% hint style="info" %}
In a visual editor, insert shortcodes with a **Shortcode block** — not as plain text — so they render correctly once saved.
{% endhint %}

## Automatic embedding (deprecated)

A module can also embed its products automatically at the beginning or end of every post, set per module in its settings. This older method is **deprecated** — prefer blocks or the `[content-egg-block]` shortcode for new content — but it still works on existing sites.

## Page builders

Content Egg works with most WordPress page builders, including Gutenberg and Elementor. In any builder, add shortcodes with a dedicated **shortcode block/widget** rather than as plain text.