# How content is displayed
Once you've [added products](https://ce-docs.keywordrush.com/set-up-products/how-to-add-products), you have four main options for displaying them on your site:
1. **Gutenberg Blocks**
2. **Automatic Embedding**
3. **Module Shortcodes**
4. **Global Shortcodes**
### 1. Gutenberg Blocks
For a complete guide on using Gutenberg Blocks, please refer to this guide:
{% content-ref url="gutenberg-blocks" %}
[gutenberg-blocks](https://ce-docs.keywordrush.com/frontend/gutenberg-blocks)
{% endcontent-ref %}
### 2. Automatic Embedding
Automatic embedding lets you add module content to a predefined location in your posts without needing to insert it manually. You can enable this feature in the settings of each module:
* **Auto-embedding**: Choose to embed module content automatically at either the beginning or end of your post.
* **Priority**: Controls the display order. A lower number means the module appears higher in the post.
* **Template**: Select the default template for the embedded content.
This method is the simplest for adding content, but it has certain limitations:
* You cannot embed content in the middle of a post.
* Shortcode parameters for customization cannot be applied.
### 3. Module Shortcodes
Module shortcodes give you more flexibility to display module content exactly where you want it within your post.
* **Generating Shortcodes**: Use the shortcode generator available on each module's tab to select the desired template.
* **Embedding**: Copy the generated shortcode and paste it wherever you need in your article.
{% hint style="info" %}
**Tip**: If you use a visual editor like Gutenberg, insert the shortcode using a special shortcode block (avoid adding them as plain text). Once saved, the products will appear at your specified location.
{% endhint %}
### 4. Global Shortcodes
Global shortcodes are ideal for displaying a complete list of products across all modules or creating a price comparison list.
* **Generating Shortcodes**: Use the shortcode generator at the top of the Content Egg block, select the template you need, and paste the shortcode anywhere in your post.
### Shortcode Parameters
Shortcodes come with many parameters that allow you to customize their output:
* **Hide or View Fields**: Choose to show or hide specific product fields.
* **Group Products**: Split product lists into separate groups for more organized output.
* **Template Customization**: Adjust the button text, color, borders, and more.
For detailed customization, we recommend reading the [Shortcode Parameters Guide](https://ce-docs.keywordrush.com/frontend/shortcode-parameters). This will help you get the most out of your shortcode capabilities.
### Page Builders Compatibility
Content Egg is compatible with most popular WordPress page builders, such as Gutenberg and Elementor. When working with these builders:
* Use special shortcode blocks instead of inserting shortcodes as plain text.
