Bolcom module

How-to Add Bol.com Affiliate Products in WordPress

Bol.com’s affiliate program (also called the Bol Partner Platform) lets publishers promote products from Bol’s large catalog and earn commissions on sales generated via their affiliate links. Bol.com is a major online retailer in the Netherlands and Belgium, offering many product categories, which makes it a good opportunity for affiliate marketers targeting those markets.

Step 1: Register for the Bol.com Partner Program

To begin using the Bolcom module, you must first register for the Bol.com Partner Program:

👉 Register here

Note: If you already have a Bol.com account (used for shopping), you can log in with it. However, it's recommended to create a separate account specifically for affiliate purposes to keep things organized.

Step 2: Obtain Your Client ID and Client Secret

  1. Log in to your affiliate dashboard.

  2. Click "Account" in the top menu.

  3. Scroll down to the "API toegang" (API Access) section.

  4. Create new API credentials for "Marketing API".

  5. Copy the Client ID and Client Secret.

  6. Paste these credentials into the Bolcom module settings.

Step 3: Get Your Website Code

  1. Log in to your Bol.com affiliate account.

  2. Click "Account" in the top menu.

  3. Navigate to the "Website" section.

  4. Copy your Website Code.

  5. Enter this code in the module settings.

Search Tips

The Bolcom module supports multiple methods for finding products. You can search using:

  • Keywords – Enter product names or general terms to browse matching results.

  • EANs – Use EAN/GTIN for precise product searches.

  • Direct Product URLs – Paste a product URL to retrieve that specific item.

  • Category URLs – Use category links to explore top-selling products in that section.

Watch the Video Guide

Prefer to follow along visually? Check out our step-by-step tutorial on YouTube.

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