Bolcom module
How-to Add Bol.com Affiliate Products in WordPress
Bol.com’s affiliate program (also called the Bol Partner Platform) lets publishers promote products from Bol’s large catalog and earn commissions on sales generated via their affiliate links. Bol.com is a major online retailer in the Netherlands and Belgium, offering many product categories, which makes it a good opportunity for affiliate marketers targeting those markets.
Recommended Reading Want a complete step-by-step guide? Check out our in-depth article: How to Build a Bol.com Affiliate Website in One Day.
Step 1: Register for the Bol.com Partner Program
To begin using the Bolcom module, you must first register for the Bol.com Partner Program:
Step 2: Obtain Your Client ID and Client Secret
Log in to your affiliate dashboard.
Click "Account" in the top menu.
Scroll down to the "API toegang" (API Access) section.
Create new API credentials for "Marketing API".
Copy the Client ID and Client Secret.
Paste these credentials into the Bolcom module settings.


Step 3: Get Your Website Code
Log in to your Bol.com affiliate account.
Click "Account" in the top menu.
Navigate to the "Website" section.
Copy your Website Code.
Enter this code in the module settings.

Search Tips
The Bolcom module supports multiple methods for finding products. You can search using:
Keywords – Enter product names or general terms to browse matching results.
EANs – Use EAN/GTIN for precise product searches.
Direct Product URLs – Paste a product URL to retrieve that specific item.
Category URLs – Use category links to explore top-selling products in that section.

Watch the Video Guide
Prefer to follow along visually? Check out our step-by-step tutorial on YouTube.
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