Add & manage products

Search for products across your modules and attach them to a post — the Content Egg product workflow in the block editor.

Content Egg follows one simple loop:

Modules fetch product data → the Product Manager searches and attaches products to your post → blocks render them on the page.

This page covers the middle step: finding products and attaching them to a post in the block editor.

Using the classic editor or a custom post type like WooCommerce products? The workflow is identical — only the location differs. See Classic editor & custom post types (guide coming next).

Search only spans modules that are active and configured. If a network is missing from your results, activate its module first — see Modules.

Where products are managed

In the block editor, open the Content Egg panel from the egg icon in the top-right plugin area. By default it's a compact Products panel in the right sidebar, listing the products attached to this post. The panel has a tab for each family — Products, Coupons, Images, and Videos. This guide uses Products; the other families work exactly the same way.

The Content Egg panel — your attached products for this post

Choose your interface. Change how the manager appears at Content Egg → Settings → Egg Blocks → Product manager interface:

• In-editor sidebar (default) — the compact Products panel beside the editor.

• Full product manager — the full search & manage screen shown inline, instead of opening as a modal.

• Classic metabox — the older interface. Deprecated; it will be removed in a future version.

Same manager everywhere. In the classic editor and on custom post types (including WooCommerce products), the same manager appears in the right sidebar — identical to the block-editor panel. Only the mount differs; everything on this page applies there too. See Classic editor & custom post types.

The Products panel

The panel lists the products already attached to this post — thumbnail, title, price, and quick actions. From here you can:

• Search & add products… — opens the full-screen manager on the Search tab.

• Manage products (list icon) — opens the manager on the Added tab.

Each row also lets you edit, remove, reorder (drag), and insert a block at the cursor.

Search & add products

Click Search & add products… to open the manager on the Search tab.

• Type a keyword and search. Content Egg queries all your active modules at once and lists the results.

• Choose which modules to search. By default, the highest-priority module is preselected (priority is set in each module's settings).

• Click Add on a result — or click anywhere on the product row — to attach it. Products already on the post are flagged.

Search your active modules and add products to the post

The search box adapts to the modules you're searching — its placeholder shows what you can enter, for example "Keyword, product URL, or EAN."

• Product URL — some modules let you paste a product page URL to add that exact product.

• EAN / GTIN — some modules let you search by EAN. To match the same product across stores, see Price comparison.

Multiple keyword search

Enter several keywords separated by commas and Content Egg runs a separate query for each, then merges the results into one list. This is useful for EAN/GTIN searches, and it also powers product-list auto-update and autoblogging.

You can also assign results to groups directly from the search, using this syntax:

keyword1,keyword2,keyword3 -> group1,group2,group3

Manage attached products

Open the Added tab (or click Manage products) to work with everything attached to the post:

• Edit a product's fields and description.

• Assign products to groups.

• Reorder by dragging, or bulk remove.

• Refresh prices to re-pull current price and availability.

• Generate an AI title or description.

Manage, group, reorder, refresh, and enrich attached products

Tip: double-click any product on the Added tab to open its edit drawer — the fastest way to adjust fields, edit the rich-text description, or run the AI title/description.

Editing a product

The edit drawer gives you the product's fields plus a rich-text description editor.

The edit drawer — fields, rich-text description, and AI actions

AI title & description need AI features enabled first. Go to Content Egg → Settings → AI, enter your API key, and configure the defaults. See Activating AI features.

Put the products on the page

Attached products are saved to the post automatically — a block renders them. You have two ways to place one:

1. By filter — insert the CE Products block from the block inserter (under the Content Egg category). By default it renders products by filter: all modules, or the modules/groups you choose.

2. Bound to specific items — from the panel or the Added tab, drag an item into the editor (or use insert) to drop a CE Products block bound to exactly those products. Select several with Ctrl/Shift and drag them together to build a product list.

Drag products from the panel into the editor — select several with Ctrl/Shift to drop them as one list

You can also start from the block: add an empty CE Products block, then open the Product Manager right from the block's sidebar to search and bind products to it.

The CE Products block renders your products — by filter or bound to specific items

For all block settings — template, filter vs binding, columns, showing or hiding fields — see Gutenberg product blocks.

Build a shortcode

The manager's Shortcode tab generates a [content-egg-block] shortcode you can paste anywhere. It's most useful in the classic editor, but not only — shortcodes expose more parameters than blocks and let you select custom templates.

Configure:

• Product groups

• Modules

• Exclude modules

• Limit

• Template (including custom templates)

Copy the generated shortcode and paste it into your content. See Shortcode parameters for the full parameter list.

Build a [content-egg-block] shortcode with groups, modules, limit, and template