# Price comparison based on feeds

If your feeds have EAN field for all products from different merchants, you can make price comparison using [Autoblog](https://ce-docs.keywordrush.com/set-up-products/autoblogging) or [Fill](https://ce-docs.keywordrush.com/set-up-products/fill-tool) feature. All products with the same EAN will be [merged together](https://ce-docs.keywordrush.com/set-up-products/price-comparison-websites#search-by-ean).

Don’t forget to add shortcode to body of post to show price comparison list or use special Content Egg product layouts from compatible themes.

![](https://4254262503-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-M3fnB7iKYwDc1Xhr3H3%2F-MV14aEX3PGJETm1eCO6%2F-MV15TQZAuXbravOnsvG%2F%D0%B8%D0%B7%D0%BE%D0%B1%D1%80%D0%B0%D0%B6%D0%B5%D0%BD%D0%B8%D0%B5.png?alt=media\&token=e0916a03-8509-4285-81b8-77251d8075a0)

You can use [Fill tool](https://ce-docs.keywordrush.com/set-up-products/fill-tool) if you want to add offers to your existed products.

![](https://4254262503-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-M3fnB7iKYwDc1Xhr3H3%2F-MV15VAg8PNYzQF4x7lh%2F-MV15dGoxtasIEkDkku0%2F%D0%B8%D0%B7%D0%BE%D0%B1%D1%80%D0%B0%D0%B6%D0%B5%D0%BD%D0%B8%D0%B5.png?alt=media\&token=f4293aa9-a27c-4e9f-92c8-ac7ec15ee33b)