# Price comparison based on feeds

If your feeds have EAN field for all products from different merchants, you can make price comparison using [Autoblog](https://ce-docs.keywordrush.com/set-up-products/autoblogging) or [Fill](https://ce-docs.keywordrush.com/set-up-products/fill-tool) feature. All products with the same EAN will be [merged together](https://ce-docs.keywordrush.com/set-up-products/price-comparison-websites#search-by-ean).

Don’t forget to add shortcode to body of post to show price comparison list or use special Content Egg product layouts from compatible themes.

![](/files/-MV15TQZAuXbravOnsvG)

You can use [Fill tool](https://ce-docs.keywordrush.com/set-up-products/fill-tool) if you want to add offers to your existed products.

![](/files/-MV15dGoxtasIEkDkku0)


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